
Throughout my career, I’ve had the opportunity to work closely with various service providers from the client’s perspective. This experience has taught me some invaluable lessons on what clients expect—and often don’t expect—from their providers. Here are a few key insights:
Honesty above all: A good provider clearly defines the scope of their service, prioritizing transparency over selling at all costs. If their service doesn’t fully match the client’s needs, it’s better to state this upfront, enabling the client to make an informed decision. Transparency builds trust and prevents misunderstandings.
Avoiding dependency: Even if the product or service is outstanding, clients should not feel overly dependent on it. The client’s operations should continue smoothly without being overly reliant on any single provider. This autonomy is crucial for long-term success.
Provider as a partner: Providers who actively support their clients’ growth create lasting loyalty. This collaborative approach fosters mutual growth and helps establish long-term partnerships that are beneficial for both parties.
Client as a partner: Clients should also recognize and appreciate the efforts of providers who contribute to their success. By valuing these partnerships, clients can encourage providers to keep delivering their best, creating a positive, reciprocal relationship.
360° perspective: Providers bring a unique external perspective, which can be invaluable for clients seeking strategic solutions. This fresh viewpoint can help optimize processes and add significant value.
I always say that relationships are a two-way street: both parties give and receive. By nurturing strong client-provider relationships, we can form strategic alliances that drive growth and success for everyone involved.