Artificial Intelligence as a Strategic Tool: Beyond the Hype

I want to implement AI in my company: Myths and Realities

Artificial Intelligence (AI) is one of the most talked-about topics in the business world today. However, when SME leaders express interest in adopting it, challenges often arise due to unclear expectations or the perception that it’s a highly complex task.

In this article, I want to demystify the process of implementing AI and offer guidance so this technology becomes a strategic ally — not just a trendy buzzword.

Where to Start?

The first key step is to define what specific need you want AI to address. This can range from improving sales efficiency or automating purchasing processes, to optimizing inventory management or personalizing customer service. The important thing is to align AI implementation with clear objectives and measurable outcomes.

Avoid Falling for Tech Trends

Not every solution needs AI. A good practice is to evaluate whether AI is truly the most suitable technology for the problem, or if a more conventional tool could solve it more efficiently. The goal is to create impact, not complexity.

The Role of the Internal Team and Strategic Collaboration

It’s essential to involve your IT team, as they have the technical knowledge to evaluate the available options in the market. However, the strategy shouldn’t be limited to technical considerations — it must be a business decision based on the company’s vision and priorities.

Once objectives are defined and aligned with the internal team, many SMEs choose to outsource AI implementation. This not only saves time and costs but also allows access to experts who can tailor solutions to the company’s specific needs.

Conclusion

Implementing AI is not an end in itself, but a means to enhance your business. With proper planning, clear objectives, and effective collaboration across departments, your company can fully leverage this technology to generate real results.